BENEFITS FOR A SPONSOR IN SPEED WORLD CHALLENGE
As a marketing vehicle, auto racing is a proven winner. As a sponsor, a company has the opportunity to develop and promote a complete marketing program targeted toward a unique and attractive audience. The Speed World Challenge audience consists of everyone who views, participates in or follows SCCA races, whether as a television viewer, race attendee, publication subscriber or active participant. What many potential sponsors do not realize is that benefits do not begin and end with the race itself. Get-togethers, parties, meetings, a host of other extra-curricular affairs regularly are scheduled around a Speed World Challenge event as people from all over the world converge to view and participate in the attraction. Listed below are many of the benefits:
- Build a positive corporate image.
- Companies benefit from on-site audio and visual recognition and visibility.
- The sponsor gains additional visibility through newspaper photos and in TV coverage.
- Drivers and team uniforms, along with event and race circuit signage, carry prominent sponsor identification.
- Entertain clients, employees and customers.
- Access to the track, the garages and the pits allow fans to build an intense loyalty to drivers and sponsors.
- Drive sales and increase retail traffic.
- Create brand awareness and loyalty.
- Drivers and teams support sponsors by wearing brand or corporate apparel at public appearances.
- Racecars are the center of attention in Speed World Challenge, so sponsorship of a race team is literally a marketing vehicle. Imagine a 150 mph billboard!
- Transport vehicles also serve as moving billboards for the sponsor's logo.
SPONSORING MAROON RACING
The unique ethnic and racial makeup of the team, along with our campaign of one of the few US-branded cars in the Dodge Stratus R/T, will combine to attract extra media attention and provide our sponsors with the tremendous opportunity to communicate to an even broader audience. In addition to the media coverage, Maroon Racing provides the following benefits to its sponsors:
- Team Name - The Premier Sponsor's company name will become the team name.
- Logo on trailer
- Logo on driver suit and crew uniforms
- Advertising message on the race car
- Public appearances of race car and team - The team and vehicles can be available for special events.
- Track Day/Ride and Drive - Special day for our sponsors to get into the race car that they have helped to create. Sponsors can also get some driving experience on a real race track.
- Tickets to select or all events - Maroon Racing can coordinate with you to provide a special event for your employees and/or business partners at any one or more of the racing weekends.
- Race reports on CD - After every race you will receive a report on the performance of the team on a CD.
- Team Apparel - Sponsors will receive clothing celebrating their sponsorship of Maroon Racing. The apparel will show both the sponsor and team logos.
- Posters - For employees, fans, and display in your workplace.
- Promotional items - Diecast cars replicas, key chains, air horns, etc with your logo or advertisement on each item.
Contact Maroon Motorsports LLC to receive a detailed package on the sponsorship opportunities for the Maroon Racing Stratus R/T program.
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